Enabling Exceptional
Customer Experience through
Zero Card loyalty
Card:Zero believe that collecting Guest and Customer transactional data enables the improvement of Customer Experience. Central to the success of this is ensuring thatCustomer Behaviour is not changed
PROBLEM
Businesses understand the value of loyalty,but struggle to implement a program that appeals to customers whilst also generating value for their business.
Some have a CRM that allows them to capture a portion of their Customers’ interactions, however they have shortcomings.
SOLUTION
Card:Zero delivers a loyalty platform that requiresno change to Customer behaviour.
Physical, wearable or phone-based credit card transactions will be associated with the Customer to build their profile. This increase in Customer data drives a further level of personalisation in all future interactions – through identification in store, venue, app, EDM, SMS and website content.